The Gender-Neutral Toy Catalog (10 Pics)

Top Toy Group (a Swedish arm of Toys R’ Us) decided to throw out gender norms and release a Christmas toy catalog that features boys playing with dolls and girls playing with toy guns. [via 22words]

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15 Responses to The Gender-Neutral Toy Catalog (10 Pics)

  1. KS says:

    Good start, but the toys are still mostly in gender-specific colours!

  2. T says:

    “A pair of hop-along boots and a pistol that shoots is the wish of Janice and Jen. Dolls that will talk and will go for a walk is the hope of Barney and Ben.” ^_^

  3. Lurk says:

    don’t see much wrong with this angle. kids just like to play and imagine.

  4. Bellaluna says:

    Toy catalogs: you’re doing it right.

  5. lily says:

    Faith in humanity restored.

  6. Ole says:

    Some of these are not from the same catalogue as some of it is in Danish and from a store called BR

  7. Warren says:

    Interesting, although it should still be noted that the backgrounds for the “girl” toys are brightly colored, sometimes with flowers, while the “boy” toys have white backgrounds…looks like even the art directors/designers need some help with this whole “gender-neutral” thing.

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